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Marketing Website and eBook Design for Cyber Risk Platform
A marketing website to promote their cyber risk assessment platform, along with an eBook that users could download directly from the site. The website required a clear and compelling design to showcase the value of the platform, drive sign-ups, and encourage eBook downloads.
OUTCOME
The marketing website successfully launched, significantly increasing the client’s lead generation through demo requests and eBook downloads. The cohesive design of the website and eBook helped build trust with potential customers and positioned the platform as a key resource for businesses looking to manage their cyber risk.
SOLUTION
I designed a modern, user-friendly website that highlighted the key features of the client's RiskAware tool, which scans sensitive data and calculates cyber risk. The site included engaging visuals, intuitive navigation, and clear calls to action to encourage visitors to sign up for demos and explore the tool’s benefits. To further drive user engagement, I designed a downloadable eBook that provided deeper insights into managing cyber risk and selecting the right insurance coverage. The eBook design matched the branding of the site, with easy-to-digest content and visuals that simplified complex information.
ebook (prototype)
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Understanding Risk
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